▦Social Image Size Guide
Image size reference for Instagram, Facebook, X, LinkedIn, YouTube, TikTok and Pinterest.
Sizes in pixels. Platforms change specs often — double-check official docs before a big launch.
Dimensions are the easy half. The half that goes wrong is safe areas.
Stories and reels have interface elements sitting over the top and bottom of the frame — profile names, captions, buttons, the reply box. Anything important placed there gets covered, and it looks fine in your design file right up until it is published.
Keep text within roughly the middle two thirds of a vertical format. The same applies to cover images, which crop differently on mobile than on desktop: a banner that looks balanced on a laptop frequently loses both ends on a phone.
Design to the ratio, not the pixels
These specifications change several times a year, usually without announcement. The aspect ratios are far more stable than the recommended resolutions — a 4:5 portrait stays 4:5 even when the pixel guidance shifts.
Build to the ratio and you survive most changes. For a major campaign, confirm against the platform documentation on the day rather than trusting any guide, including this one.
Why uploads look blurry
Two causes. Either the file was smaller than the display size and the platform upscaled it, or aggressive re-compression softened it. Export at the stated dimensions — not larger — and avoid thin type and fine detail that compression will smear.
One image everywhere?
A 1080 square posts acceptably to most feeds. It letterboxes in stories and crops badly as a cover. For anything that matters, export the sizes separately.
Link previews are separate
Those come from Open Graph tags rather than any size listed here. 1200 by 630 is the standard, and the meta tag generator produces the markup for it.
This tool is provided free of charge for general information and convenience only. It runs in your browser and we do not store the data you enter. We make no guarantee as to the accuracy, completeness, or suitability of any result, and accept no liability for any loss, damage, or decision arising from its use — use it at your own risk. See our Terms & Conditions.