When you need results now — not in six months — paid search can put you at the top of the page the same day. Done properly, every rupee is tracked against a conversion, so you always know what your budget is actually buying.
I structure campaigns around your real goals, set up proper conversion tracking, and A/B test ad copy and landing pages to bring your cost per lead down. You get weekly optimisation and transparent reporting, with full control over spend.
How the work runs
Nothing goes live until conversion tracking does. Running ads without it is buying traffic and hoping — you can see clicks, but not which of them turned into an enquiry, so you cannot tell a winning campaign from an expensive one. Once tracking is trustworthy, campaigns get structured around intent rather than lumped into one bucket.
After that it is steady, unglamorous iteration: watch search terms, cut what is wasting money, expand what is converting, and test ad copy and landing pages against each other so cost per lead drifts downward instead of up.
What you actually get
Campaigns built around your actual goals, proper conversion tracking, A/B tested ad copy and landing pages, weekly optimisation, and reporting that shows spend against results in plain figures. Budgets stay in your control and the account stays in your name — you keep everything if we ever stop working together.
An honest word on paid search
Paid search stops the day the budget does. It is the fastest route to enquiries, not the cheapest one forever, which is why it works best alongside SEO rather than instead of it: ads bring people in now while organic rankings build underneath.
Who it suits
Businesses that need enquiries this month, launches with a fixed window, and anyone already spending on Google Ads without being able to say what a lead costs them.