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Field notes on shipping web projects on time — project management, estimating, WordPress security and the road from developer to director.

Project Management Six Estimation Mistakes That Quietly Kill Your Project Budget I have lost money on projects that I priced myself. Not because the client was difficult or the team was slow, but… Oct 2026 · 5 min read Cyber Security The Small Business Cybersecurity Checklist That Actually Matters Most small business owners I talk to think cybersecurity is something you buy. It isn’t. In nearly every incident I have been… Oct 2026 · 7 min read Career How to Make Your LinkedIn Profile Recruiter-Friendly I have sat on both sides of the hiring table. As a developer I sent out profiles that got ignored, and as… Oct 2026 · 7 min read PHP & WordPress Tips Composer and PHP Dependency Management: The Basics That Actually Matter The first time I ran composer require on a legacy project, I broke production for about forty minutes. Not because Composer is… Oct 2026 · 6 min read SEO & Digital Marketing How to Get AdSense Approval: A Content Strategy That Works I have taken three sites through Google AdSense review, and the only one that got approved on the first try was the… Sep 2026 · 6 min read AI Tools AI-Generated Content and Google Policies: What Actually Matters Every few months a client asks me some version of the same question: “If we use AI to write our blog posts,… Sep 2026 · 6 min read Project Management The Scope Creep Playbook: 6 Habits I Use on Every Project A few years ago I lost about 60 hours on a WooCommerce build because of one sentence in a kickoff email: “and… Sep 2026 · 6 min read SEO & Digital Marketing The on-page SEO checklist I run before every post When I published my first blog post back in my PHP developer days, I did everything wrong. No heading structure, a title… Sep 2026 · 6 min read AI Tools How AI Tools Actually Boost Coding Productivity (And Where They Do Not) I have been writing PHP for over a decade, and I resisted AI coding tools for the first year they were everywhere.… Sep 2026 · 7 min read Web Development REST API Design: The Rules That Actually Save You Time Most of the REST APIs I have had to rescue were not slow. They were unpredictable. One endpoint returned {"data": [...]}, the… Sep 2026 · 6 min read

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